Stickers are no longer just for kids anymore! It is time to take them seriously and use their often underestimated marketing powers in your favour.
Stickers are the perfect way to market your product. They can be used in all sorts of No matter if you are looking to update your packaging design, create customised advertising material or need to find promotional gifts – stickers should be your tool of choice.
Below, we share our favourite and most effective ways to use anything from personalised labels to custom die cut stickers for your business.
1. Put stickers on your products
Let’s start with a rather straightforward use: stickers are great to share information about your product with potential customers.
You can put a sticker on the product itself, as well as all of your advertising materials. This is a really cost-effective way to get the word out there about your product.
2. Place stickers on store windows and doors to attract attention
Window stickers and car stickers are great ways to attract attention. They allow you to cross the natural reach of your product and get your brand seen by a larger audience.
If you love this idea, give front adhesive stickers a try. They have the glue on top of your design, which means that you can apply your stickers to the inside of a window, protecting it from water and scratches.
3. Give them away as freebies
Everybody loves a freebie. Especially when they are as cost-effective as stickers. While stickers will only cost you a few pence, they will be a hit with customers.
Did you know that we do not perceive stickers as advertising? Instead, we think of them as gifts. And when somebody gives us a gift, we are much more likely to think of them fondly or to actually use their gift as a phone or laptop sticker.
4. Use them to direct traffic to your website
Using custom stickers with a QR code to direct traffic to your website is a great way to market your product. A QR code is a machine-readable code that can be used to direct people to a website.
Print it on your sticker and re-direct people that scan it to your website or online campaign. It will not only generate useful data about your traffic sources, but it is a great way to get people involved in real life.
5. Try different materials to make your design work for you
The best thing about stickers is that you can be as creative as you want. So, go ahead and experiment with different materials for different uses.
Many sticker printers offer incredible premium materials like holographic stickers that shimmer and shine. Amazing to announce a new product line! Or maybe you are after a plastic-free sticker? Then biodegradable paper stickers are ideal for you.
As you can see, stickers are a great way to market your product. They can be used in all sorts of different ways, and they’re sure to attract attention. So, go ahead and try using stickers for marketing today! Share your experience with us in the comments below.